migrate Archives - Page 23 of 35 - International Coaching Federation

Why Everyone in Your Org Should be Involved in Coaching

February 17, 2021

As professional coaches, two of the biggest notions we need to shift are that: Coaching is prohibitively expensive and reserved exclusively for executives. Coaching is most effective in one-on-one scenarios. As coaching professionals, we know that these statements are inaccurate. The most effective way to address these misconceptions is to help organizations democratize the coaching experience. Democratizing coaching extends the benefits of the professional coaching experience to a wider audience. Anyone in an organization who is looking to develop their leadership skills should have access to a professional coach. A great example of this democratization …read more.

We Want to Stay in Touch

January 29, 2021

In our fast-paced world, where change is constant, your contact details may change. Your interests may evolve. Or your email provider may push through updates that make it more difficult to find emails from ICF. Regularly reviewing and updating your email address and preferences empowers you to stay fully connected with the latest happenings and …read more.

Build Your Success with Memorable Branding

January 21, 2021

Branding is a critical component in marketing your coaching business – it shapes your audience’s perceptions of who you are as a coach. An effective and memorable brand is one where your target audience perceives your coaching business exactly how you wish it to be perceived. This takes intentionality, strategy and honoring your signature strengths and brilliance as a coach. When executed masterfully, your coaching business’ brand will resonate on an emotional level with your target audience, so much so …read more.

International Coaching Federation Rebrands

January 18, 2021

Global organization adopts new creative visual to emphasize the future of professional coaching. Lexington, Kentucky, USA — The International Coaching Federation (ICF) announced a visual rebrand highlighting its focus on the future of coaching. As the largest and most influential organization in the coaching industry, ICF continues to build upon last year’s transformation into six …read more.

The Dos and Don'ts of Connecting with Professionals on LinkedIn

January 8, 2021

There are more than 30,000 ICF-credentialed coaches around the world. With the plethora of competing non-credentialed coaching businesses, it is essential for credentialed coaches to do all they can to differentiate themselves from others. Building and maintaining relationships with the media is a key step to leverage the credibility that comes with an ICF credential and showcases your brand to grow your coaching business. Taking the first step toward cultivating a mutually beneficial relationship with the media comes with a few challenges. Often at the top of the list is who to contact and how best to reach …read more.

3 Trends that will Shape the Future of Coaching

January 4, 2021

As generational change and economic dynamics continue to influence our world, rewards and challenges will be equally present in the coach profession. To help you make sense of what is yet to come, this article focuses on three major trends that will shape the future of coaching. After reading, you will get a better sense …read more.

Culture Coaching: The Missing Link in Executive Coaching

January 1, 2021

As an educator and researcher in the field of coaching, I have analyzed the changing dynamics of the 21st century leadership and organizational paradigm and have looked at the needs of leaders in corporations and the gaps within coach training programs. Here is what I found: Corporate culture coaching is a missing piece in the executive coaching …read more.

Virtual Networking Tips and Tricks

December 16, 2020

What exactly is networking anyway? In the professional sense, it’s meeting new people with the intent to exchange information and develop a mutual and helpful relationship. It seems easier for the extroverts among us – most live for the moment they get to make a connection, introduce themselves and get to know people. However, for …read more.

5 Steps to Identifying Your Niche in Coaching

December 14, 2020

How many times have you received the advice to “niche down” or “find your niche” or “identify your target audience.” Some even recommend getting so specific that you can craft an avatar of your ideal client. While it is important to identify your specific area of expertise, it can be challenging to actually accomplish this. …read more.

6 Thinking Hats - A Great Coaching Framework

December 10, 2020

Coaching may seem like a structured process from the outside, but coaches know that when we are in the middle of a session, we need to be spontaneous and willing to experiment. We never know what could help our clients find a way around their self-limiting beliefs. Evoking awareness in a coaching client is never …read more.

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