Gain Understanding into Consumer Motivations with Webinar Recording - International Coaching Federation
COVID-19 Resources for ICF Coaches

Gain Understanding into Consumer Motivations with Webinar Recording

The 2022 ICF Global Consumer Awareness Study — which is ICF’s largest consumer study to date — provides insights into coaching consumers’ perceptions and motivations. In the 2022 ICF Global Consumer Awareness Study Insights” webinar, Linda McLoughlin, MCC, vice chair of the ICF Professional Coaches Board of Directors, and Sandy Stansfield, ICF director of member and industry research, share findings from the study that can help you better understand consumers and market your coaching services accordingly.

GACS Slide

This webinar was presented by ICF Member and Industry Research and has been tentatively approved for 1 Continuing Coaching Education (CCE) unit in Resource Development.

Take Advantage of Additional Learning and Development Opportunities

Did you know that as an ICF Member, you have access to a variety of professional development and learning opportunities? The opportunities are often free or discounted and offer CCE units. Here are some current offerings that may pique your interest:

  • ICF Communities of Practice (CPs) are virtual communities designed to provide a platform for sharing best practices, emerging trends, tools and tips among coaches to advance their professional development.
  • ICF Converge 2021 On-Demand Packages: Converge 21 offered cutting-edge learning opportunities through six content groups. You can purchase sessions from one content group or a bundled package of all six.
  • ICF Business Development Workshop Series (BDWS) 2022 On-Demand Packages: BDWS 22 will help you define, position and expand your coaching business — whether you are a new coach or a more experienced, established coach. To be notified when on-demand content packages become available from BDWS 22, fill out this form.

Comments (2)

  1. morning-glory@live.ca says:

    Hi I cant seem to view my information. I have been waiting to hear back on my credential process.

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