Whatever You Do, Always Establish the Agenda - International Coaching Federation
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Whatever You Do, Always Establish the Agenda

Posted by Lisa Rogoff, CPCC, MBA, PCC | March 25, 2019 | Comments (16)

Early in my coaching career, I was fortunate to make—and get caught making—a major mistake.

While listening to a recorded coaching session, my supervisor asked, “What was the agenda for this call?” I was stumped. My client and I began without ever agreeing on what we were talking about or why. There was no agenda.

As a result, the coaching sounded more like a chat with a friend going through a tough time than a coaching conversation. I heard myself jumping in with questions whenever there was a lull, each leading us down a new path, a path that only I had chosen.

By not establishing the session agenda, I was driving and desperately trying to create meaning for the client. I was flailing, trying way too hard, and I was exhausted. Most important, I wasn’t holding my client naturally creative, resourceful and whole.

Since that day, I have never again held a coaching session without an agenda. And what I’ve learned is that it’s more complex and nuanced than simply asking, “What’s your topic?” I offer four additional considerations when establishing the agenda:

1. Establish the “Big A” Agenda

During a recent supervision call, I asked my mentee, “Why did your client come to coaching?” He replied back with a question, “I think he wants more fulfillment in his life?” When I asked what fulfillment meant to this client and how he would know if he was moving in that direction, my client drew a blank.

Too often, we breeze over our client’s “Big A” agenda and don’t establish the purpose for the coaching engagement. Without a purpose, the coaching may be helpful, but it is rarely transformational because neither coach nor client is clear on what is trying to shift.

Dwell on why the client is coming to coaching and find out:

  • What is the motivation to make a change? Why now?
  • What will be different if the client makes a change?
  • How will you know if the client is moving in that direction?
  • What is the cost to the client of not making a change?
  • Who else will be impacted?

In Immunity to Change, Bob Kegan and Lisa Lahey’s seminal work on adult development, they share that to make big, adaptive changes, there are three necessary ingredients: motivation to change (gut), simultaneous engagement of thinking and feeling (head and heart), and changing mindset and behavior (hand). This dwelling on desired outcomes is meant to activate these ingredients and build the resonance necessary to embark on a challenging journey.

2. Tie to the Big A Agenda

When the client shows up with an exciting topic for a coaching session (“small a” agenda), it’s tempting to launch forward. But before taking the plunge, help the client understand how this small a ties to the Big A agenda.

As coaches, it’s our job to help the client see the meta-view. Questions like, “How does this support your larger goals?” or “What makes this topic important to you now?” will support the client in seeing why the topic matters, or perhaps, doesn’t really matter.

Offering the meta-view is one critical way that a conversation with a coach is different than a conversation with anyone else.

3. Question the Agenda You’re Given

Sometimes clients don’t show up with a clear agenda, or they think it’s clear, but we need to do some work to make it resonate. I constantly remind my client (and myself): Slow down to go fast. I’ll often spend 15 minutes crystalizing what the client wants to work on and why. It is time well spent. From there we cut through the noise and focus.

Get insanely curious about what’s important about this agenda, how it ties to the larger context, and what might be missing. This may feel strange or overdone at first, but coaching is about creating a new form of conversation and holding a different space.

Ask what the client wants to be different at the end of the session and gain clarity about how you’ll know if you’ve gotten there. You should be so clear on the desired outcomes that by session end, both client and coach can answer the question, “How did we do today in moving you toward your desired outcome for the session?”

4. Return to the Agenda

At the end of each coaching session, check back in on both the small a and Big A agendas.

“How did we do?” I ask. I want to know if we accomplished what the client was hoping. What shifted for the client? Returning to the agenda helps the learning stick and gives the coach instant feedback. Questions such as “What are you learning?” or “What’s different for you now?” help the client reflect on how they are doing, and most important, who they are becoming.

lisa rogoff headshot

Lisa Rogoff, CPCC, MBA, PCC

Lisa Rogoff, CPCC, MBA, PCC, founder of Launch Project, is an Executive Coach, Mentor Coach and consultant who partners with leaders, teams and organizations to create work that is meaningful and inspiring. She specializes in helping executives and high potential new managers unlock their potential and inspire those who work for and around them. Lisa also works with coaches to develop mastery in their practice and to create thriving businesses. Connect with Lisa at lisa@yourlaunchproject.com.

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Comments (16)

  1. Nemo Shaw says:

    Nice! Thanks for posting.

  2. Excellent article! The Big A / little a concept is a great way to keep the agenda at the forefront and establish purpose right out of the gates. Great read. Thanks for sharing!

  3. You are absolutely right and its a good reminder for senior coaches as well as new. I love the terminology of an ‘agenda’ for the caoching session and reminding coaches that its not just about what they want to work on in the session . Its also how is it connected to the clients wider purpose and change or dreams that they have .

    • lisa@yourlaunchproject.com says:

      100% Hilary! Lots of good reminders from you here too. Thanks for reading and commenting!

  4. Sasa Kerec says:

    Great reminder to me how not to have just a friendly chat – which occurs at some of my sessions, as a young coach.
    Connecting the topic to Big A sounds like a strong tool to keep focus as well a call for client to put things in right perspective and chose right paths forward.
    Thank you for sharing!

    • lisa@yourlaunchproject.com says:

      Couldn’t agree more Sasa! It’s so easy to fall into chit chat mode, but as coaches, we have to make sure this is a different conversation than our clients have with anyone else. I find constantly bringing the client back to their Big A agenda does just that!

  5. Eric says:

    Spot on! Thank you

  6. Maria Aminta says:

    Excellent reminder, how to connect following coaching sessions with the goal

  7. aleyof@gmail.com says:

    A very insightful article! Great tips!

  8. lisa@yourlaunchproject.com says:

    Thank you!!

  9. Love the idea of a big and little A agenda, Lisa. Thank you!

  10. Christina says:

    Very helpful idea of Big A and small a agenda. Thanks!

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