ICF Launches New Brand to Empower the World Through Coaching! - International Coaching Federation
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ICF Launches New Brand to Empower the World Through Coaching!

On Monday, ICF launched a new brand that included a new tagline, logos and website. As coaching continues to grow worldwide, ICF will continue to evolve to meet the needs of coaches, coaching clients, our communities and the world. This new brand showcases a bold leap forward into the future of coaching.

Along with the rebrand, you have new ICF logos to use on your website, email signatures, social media accounts, etc. New ICF Member logos can be found in the Member Toolkit.

We’ve also created a video announcing the new brand and showing how ICF has grown and evolved in its 25 years of serving the coaching community. Watch the video here or by clicking the video below.

While we may look a bit different, ICF’s vision remains the same: to ensure that coaching is an integral part of a thriving society, where every ICF coach represents the highest quality of professional coaching. It’s the scale that has changed: ICF has now evolved to become the global organization for coaches and coaching. ICF is leading the future of the coaching profession, and creating more value for ICF Members.

To accelerate the achievement of our vision, ICF has evolved from one single organization to a federation of six family organizations living under the ICF banner, each with its own dedicated board and resources:

  • ICF Professional Coaches
  • ICF Credentials and Standards
  • ICF Coach Training
  • ICF Foundation
  • ICF Coaching in Organizations
  • ICF Thought Leadership Institute

The International Coaching Federation (ICF) is the parent/umbrella organization for the six family organizations, and provides strategic direction for and coordination of the complete ICF ecosystem.

To read more about the why behind this rebrand, check out ICF CEO Magda Nowicka Mook’s interview here.

Please note: As with any new website, there may be moments when the site is unavailable, not working properly or may be slow because of traffic volume. If this happens, please refresh your page or give it some time and return to the page you need later.

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