The Gold Standard in Coaching | ICF - Prism Award
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Since 2005, the International Prism Award program has celebrated businesses and organizations that have built strong coaching cultures. To do so and to be considered for this award, a business or organization must:

  • Fulfill rigorous professional standards
  • Address key strategic goals
  • Shape organizational culture
  • Yield discernible and measurable positive impacts

2021 Prism Award Honorees

ICF has named two winners of the 2021 International Prism Award:

TD Bank Group – North American Contact Centre – TD Bank Group has offered coaching to colleagues since 2019 and effectively developed a multi-phased Coaching Ecosystem program which defines a flexible and achievable coaching program that creates space and time for leaders to connect 1:1 with colleagues to foster a culture of care, growth and impact. The program has resulted in improved employee engagement, well-being, and goal attainment. TD Bank Group testimonials from its coaching recipients demonstrate the outstanding impact of its program, both individually and across the organization.

Tata Consultancy Services – Tata Consultancy Services utilized coaching in a highly effective way, by providing it to all employees throughout the pandemic, across its global presence. This initiative also resulted in over 6,000 employees receiving training in coaching skills. Tata’s coaching led to increased levels of workplace engagement and well-being, including decreased stress, increased resilience and goal achievement.

In addition to these two organizations, this year ICF also recognized a Special Response to COVID Pandemic Honorable Mention. This has been awarded to F. Hoffmann-La Roche Ltd., Roche Italia and the Global Rare Conditions Teams for their notable response during these challenging times.

You can read the full press release for 2021 award winners here. When available, case studies on these organizations will be posted below.

About the Prism Award

  • Eligibility

    In order to be eligible for this award, both the organization and nominating coach must meet the criteria outlined below. All nominations must be submitted online and in English.

    • The organization must be nominated by an external or internal coach who holds an up-to-date ICF Credential and has delivered coaching in the organization.
    • The organization must have started to implement coaching before January 1, 2020, and the process must have lasted a minimum of one year.
    • Employees in the organization directly benefit from the coaching culture by receiving coaching and/or working with a manager or leader who uses coaching skills.
    • The International Prism Award Program is not designed for coach-training organizations or organizations that provide external coach practitioners to organizations and/or individuals.
    • During the nomination review process, the nominating coach and/or coaching sponsor is able to provide additional or clarifying information about the nomination if they are asked to do so.
    • The organization, its leaders and its public relations team are willing and able to publicly share information that point to the success of the coaching initiative (e.g., annual revenue, return on investment data, employee engagement and retention data).
    • To demonstrate the impact of coaching, the data shared in the nomination will be available for ICF to share in press releases, case studies, etc.
    • To earn the award, the organization must not have been a 2020 ICF International Prism Award winner or honorable mention recipient.
  • Nomination Resources

    To assist with the nomination process, ICF has provided the 2021 International Prism Award Scoring Rubric to use as a reference, as well as a sample of the nomination form for use as a worksheet. Both are available to download below. Please note that submission of this worksheet does not constitute a formal nomination of an organization. To be considered, all nominations must be submitted online and in English.

  • Nomination Process

    Watch the video below to understand the entire nomination process for the International Prism Award, facilitated by Awards Director Stephanie Norris.

  • Local Programs

    Some ICF Chapters and regional groups also honor local organizations with Prism Awards each year. Please contact your local Chapter for more information.

    If you are an ICF Chapter Leader interested in launching a local Prism Award program, contact ICF Awards Director Stephanie Norris at

Past Honorees

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