June 7, 2019
Let’s say you’re going to a party, and you know someone will be there who you hope to meet and work with in the future. Would you introduce yourself by walking up to them and immediately start spouting off your resume and accomplishments? Probably not. Instead, you would get to know the other person with …read more.
May 3, 2019
We have previously discussed how to prepare for media interviews, pursue opportunities and tackle sensitive topics with media, build a relevant story angle, and write an effective press release. These are all great ways to raise awareness around coaching and promote your message and business. However, when you’re not able to connect with a reporter …read more.
March 1, 2019
A great way to boost your coaching business is to gain media coverage. When magazine or newspaper articles cite you as their expert source, or when you appear on a podcast or television program, you are positioning yourself as a coaching expert and industry thought leader. In doing so, you are increasing the credibility of …read more.
February 1, 2019
The internet has brought people a wealth of information to their fingertips and as a result, expanded consumer purchasing power, causing brands to look to social media—and less to traditional promotion—to appeal to their audience. According to Entrepreneur magazine, brands now need to have a human touch rather than a position statement. People are looking …read more.
January 4, 2019
A client case study is a valuable way to demonstrate the power of coaching, bringing the process to life with an inspiring personal story. But before you include such personal stories of transformation and triumph, you must get permission and properly inform the client. Here are three tips to avoid overstepping boundaries with a client …read more.
October 5, 2018
Who wouldn’t want to be published in The Wall Street Journal or be featured in TIME? While landing coverage in one of those top publications can be extremely beneficial, you might be ignoring a type of media that can be just as influential, and a lot more accessible: niche media. Unlike consumer media, which is …read more.
September 7, 2018
You probably read your daily news from a trusted newspaper, website or social media channel like Twitter. But how do journalists get their news? One way to effectively get the attention of journalists and deliver news to them is through press release writing and distribution. A press release is an official document produced and issued …read more.
August 3, 2018
A few years ago, ICF Maryland partnered with a Baltimore nonprofit organization to provide pro bono coaching in support of its Turnaround Tuesday movement, which has helped more than 500 out-of-work individuals (including many with past criminal convictions) find and sustain meaningful employment. It was a great story—especially in a city plagued by a reputation …read more.
July 6, 2018
You’ve identified the right journalists to offer your expertise as a professional coach. Now what? It’s time to introduce yourself by reaching out with an email and phone call. You might have the greatest email in the world, filled with inspirational case studies or the latest research, but that only matters if you can grab …read more.
June 1, 2018
More and more journalists are looking to Life and Career Coaches for expert advice on topics including work-life balance, mindfulness, leadership and the job search. Offering journalists expertise on subjects they cover can help you build your business through positive exposure and demonstrated credibility. The first step to establishing yourself as a source for the …read more.
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