Marketing for Coaches: 6 Useful Strategies to Convert More Clients

A coach without clients is like a pizza without cheese: they’re missing something. So, how do you find clients? These six marketing tips can help!

Marketing Strategy 1: Design a Landing Page to Grow Your Email List

Make your website’s first impression count. Clearly explain the pain point your coaching solves for potential clients. This brand awareness lets your website visitors decide if they’re your target audience for your coaching business. 

How do you make your page stand out? Use on-brand photos, testimonials, and easy-to-read copy to make it inviting. 

Your visitors have learned about your brand. What is the next effective marketing strategy? Tell them what to do next.

This is the Call-to-Action (CTA). It guides people to take the next step towards working with you. Make your CTA consistent throughout the page and easy to click. To help with your marketing efforts, be sure to include your CTA at the very top of your page, so it can be seen as soon as the page loads.

Coaches often choose “Schedule a free call” as their CTA.

Marketing Strategy 2: Offer Valuable Content for Free

Provide your audience with the chance to learn something from you — without charging for it. Marketers call this free piece of content a lead magnet. Your lead magnet will help solve your prospective client’s problem and demonstrate the high quality of your coaching program. It’s a more scalable lead generation strategy than scheduling free calls, too. 

What is a lead magnet? Here are some examples:

Webinars

Webinars let you demonstrate your coaching style firsthand as you guide attendees through an engaging online presentation.
Example: How Entrepreneurs Launch Online Coaching Businesses With Nothing but a Laptop

Swipe Files, Templates, or Checklists 

These lead magnets make it easier for people to achieve a specific goal quickly — its value is its simplicity.  

Example: 55 Social Media Templates for Life Coaches

Ebooks

Ebooks give you space to dig deep into a valuable topic and prove your expertise.

Example: The Business Coach’s Guide to Transforming Your Money Mindset

Once visitors receive the free content at the email address they shared, it’s time to establish a stronger connection with them.

Marketing Strategy 3: Build an Email Sequence

The most powerful way to build trust and keep you top of mind with your new leads is to follow up through an email marketing plan.

With software catered to email marketing for small businesses, you can learn how to use email marketing automation to schedule a series of emails to send on a timeline you choose, such as once a week.

Always provide value to the reader. Think of all the emails you get every day. What makes you want to open one? Write that kind of email.

To move people along your sales journey touchpoints, include clear CTAs in your email to schedule a discovery call with you. But remember, not every lead will be a good fit.

Marketing Strategy 4: Qualify Your Coaching Clients

Link the CTA of your emails to a form that asks more questions about a person’s coaching needs. The questions on such a form ensure they’re an ideal client for your coaching business and save everyone time, avoiding unnecessary calls.

Help your prospective clients save time by creating a short form. Ask for the information you need, but no more than what’s needed. This way, people don’t get frustrated and avoid the form altogether.

Marketing Strategy 5: Create an Online Calendar

Once a potential customer qualifies to speak with you, send them a link to your calendar so they can schedule their discovery call easily. With software, you can set your availability, so your calendar automatically only displays the times you’re available.

If you and your potential customer both decide it’s a good fit, you can continue the momentum and have them sign up as a new client. They can make a payment on that same call.

Marketing Strategy 6: Earn More With Digital Products

Live one-on-one coaching sessions provide immense value to clients. However, expanding your coaching services with online courses helps a broader audience and requires less effort from you as a business owner. Producing an online course once and marketing it forever lets you help clients 24/7. Plus, it gives clients more freedom to learn when they want.

The Human Connection

All of these digital marketing strategies make it faster and easier to grow your coaching practice, but they still need one important thing for success: you.

You are your coaching business, no matter what tools you use. So stay true to your values as you expand your reach and help even more people around the world.