Technology in Coaching

As a market leader in the global advancement of the coaching profession, ICF recognizes the impact that digital coaching platforms and use of artificial intelligence (AI) are bringing to our profession. Coaching is now more recognized, accepted and accessible to individuals and organizations around the world than ever before.

A Coalition Focused on Operations, Ethics and Adoption

With these innovations, coaches, clients and organizations should be able to trust in the way coaching platforms operate and have confidence in the products they offer. To ensure this, ICF has been in the process of forming a coalition with leading global coaching platform providers to create operating standards and ethics that can guide coaches and clients alike, while making their choices in selecting their coaching partner.

ICF exists to empower the world through coaching. With this coalition, we aim at developing best practices that will be implemented across this emerging field so that coaches and clients have credible experiences they can trust and find empowerment in professional coaching relationships.
– Magdalena Nowicka Mook | CEO, ICF

ICF is the industry leader in establishing coaching ethics and standards. We have been conducting comprehensive research on coaching and AI. We look forward to applying our expertise and knowledge in these areas as well as expanding our own understanding of what can be offered and what might be required to provide a safe, impactful end user experience. This includes examining specific challenges that come with technology, such as how to maintain confidentiality and manage user data. We are also focused on making sure these offerings are developed and offered without discrimination or bias.

ICF exists to empower the world through coaching. With this coalition, we aim at developing best practices that will be implemented across this emerging field so that coaches and clients have credible experiences they can trust and find empowerment in professional coaching relationship.

AI Coaching Resources

ICF has been leading artificial intelligence (AI) research for coaching, releasing comprehensive research and webinars, as well as developing guidelines for individuals who want to understand, use or develop AI coaching and related technologies.