ICF Artificial Intelligence (AI) Coaching Framework and Standards

The ICF Artificial Intelligence (AI) Coaching Framework and Standards provides structured guidelines to foster ethical, effective, and accessible AI coaching practices. This framework addresses the integration of AI into coaching, acknowledging both the opportunities it offers — such as enhanced accessibility and efficiency — and the ethical risks it poses, including issues like bias and confidentiality. The document outlines standards across six domains: foundational ethics, co-creating the relationship, effective communication, learning and growth facilitation, assurance and testing, and technical factors like privacy and accessibility.

This framework is designed to be a comprehensive guide for providers, developers, and organizations seeking to implement AI-driven coaching responsibly. By adhering to these standards, stakeholders can contribute to a coaching ecosystem that is ethically sound, technologically advanced, and aligned with ICF’s Core Competencies, ultimately supporting AI as a valuable complement to human coaching.