Business Development
We have previously discussed how to prepare for media interviews, pursue opportunities and tackle sensitive topics with media, build a relevant story angle, and write an effective press release. These…
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Online coaches know that content is Queen when you’re building your business through social media. Facebook, Instagram, LinkedIn and Pinterest are the hottest platforms and are oftentimes untapped markets for…
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A great way to boost your coaching business is to gain media coverage. When magazine or newspaper articles cite you as their expert source, or when you appear on a…
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Maybe the term makes your stomach churn. You cringe at the thought of having to figure out the strategy and technology part of the “funnel.” Maybe the words ”confusing, complicated…
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This year marks the 10th anniversary of my business, Newberry Executive Solutions. If you’re doing the math, you’ll realize I launched right before the U.S. economy tanked in 2008—impeccable timing…
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This is the age of the internet, where information moves freely and there is an outlet for people to talk about almost anything. Along with this comes an emergence of…
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You probably read your daily news from a trusted newspaper, website or social media channel like Twitter. But how do journalists get their news? One way to effectively get the…
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One of the biggest dilemmas that coaches face is that of raising their rates. It can create fear and uncertainty. Here are some examples of common concerns coaches might have:…
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In a world where exposure welcomes success, and success leads to more exposure, speaking is a way to attract both. If the idea of speaking is both exciting and terrifying,…
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Many coaches run their businesses out of their homes. Being able to work from home successfully requires creating and sticking to boundaries that help you separate the professional from the…
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