Business Development

person holding a lit lightbulb in their hand with the word BRAND over it

3 Things to Know to Build Your Brand as a Coach

As a brand strategist for coaches, many coaches ask me, “Do I really need a brand?” Many people want to have a thriving coaching business, but they’re not exactly excited…

Read More
coach preparing for a session at a desk with a laptop note pad note book and coffee

Three Steps to Building a Strong Media List to Propel Your Coaching Business

Constant changes in the news cycle can make it challenging to get a reporter’s attention and gain publicity for your coaching business. With COVID-19 continuing to dominate global headlines, it…

Read More

Why a Clear Message is Important to Attracting Your Dream Coaching Clients

Picture this: You are at a networking event, and you meet someone who would be an ideal client for you. You get excited at the thought of potentially working with…

Read More
magnifying glass on top of various papers with different graphs on them

Leveraging ICF Research in Your Media Outreach

For any coach wanting to earn media coverage, knowing how to use research to support your topic or take on a timely issue is an essential skill. Using the right…

Read More
Coach recording a video at their desk

The Benefits of Using Facebook and Instagram Live to Engage with Coaching Clients

For the last decade, social media has been a great resource for professionals to engage with new and existing customers, showcase expertise, and promote services or messages. Live social media…

Read More
coach client dissonance, two people at a table not agreeing during a conversation

Calling it Quits When There’s Coach-Client Dissonance

The message stood out in my inbox. “HELP!” it commanded. My curiosity piqued, I opened it to read the brief story of someone who’d recently found himself in a new…

Read More
woman distracted on her cellphone sitting in front of her laptop

The Impact of Digital Distractions on Coaches

One of the reasons I started my coaching business was to gain more freedom and not sit in the office in front of the computer all day. However, after a…

Read More
woman laughing and connecting with her coach

How to Connect with Anyone, Human to Human

Have you ever walked into a networking event, heart racing and feeling slightly overwhelmed, wondering why you decided to come (and wanting to immediately run away)? If so, congratulations: You’re…

Read More
pawn moving on numbered path

3 Actionable Strategies to Start and Build a Profitable Coaching Business You Love

If you want to be a successful coach, you need to be great at coaching, right? Sure, that’s true, but it’s only half the story! If you want to be…

Read More
person meeting their coach for the first time and shaking hands

3 Ways to Become an Ethical Coachpreneur

As professional coaches, we want to make a difference and to make a good living. As we aspire to financially thrive, it’s important to keep our ethics in check. Here…

Read More