Business Development
With 4.2 billion global users (the equivalent of more than half of the world’s population!), social media has become a wildly popular tool to help connect with your family members, friends and colleagues. Although it’s widely used for personal purposes, social media can also be instrumental as you expand…
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Branding is a critical component in marketing your coaching business – it shapes your audience’s perceptions of who you are as a coach. An effective and memorable brand is one where your target audience perceives your coaching business exactly how you wish it to…
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There are more than 30,000 ICF-credentialed coaches around the world. With the plethora of competing non-credentialed coaching businesses, it is essential for credentialed coaches to do all they can to differentiate themselves from others. Building and maintaining relationships with the media is a key step to leverage the credibility that comes with an ICF credential and showcases your…
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What exactly is networking anyway? In the professional sense, it’s meeting new people with the intent to exchange information and develop a mutual and helpful relationship. It seems easier for…
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How many times have you received the advice to “niche down” or “find your niche” or “identify your target audience.” Some even recommend getting so specific that you can craft…
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Blogging is a great way to share your personal ideas, client testimonials, information or updates about the coaching profession and more. The value of your blog goes well beyond simply…
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You’ve probably heard the saying, “If you do what you love, you’ll never work a day in your life.” While that’s a nice sentiment, even coaches who love what they…
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As a brand strategist for coaches, many coaches ask me, “Do I really need a brand?” Many people want to have a thriving coaching business, but they’re not exactly excited…
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Constant changes in the news cycle can make it challenging to get a reporter’s attention and gain publicity for your coaching business. With COVID-19 continuing to dominate global headlines, it…
Read MorePicture this: You are at a networking event, and you meet someone who would be an ideal client for you. You get excited at the thought of potentially working with…
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