Business Development
With online video on the rise and television news still in high demand, there have never been more opportunities to tell the coaching story on camera. Video is a compelling…
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Twenty years ago, having your own website was enough to “be online.” But the rules have changed. Today, if you aren’t on social media, you’re not visible enough. And understanding social…
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With two billion downloads globally, TikTok is currently the number one downloaded app across all compatible devices. With the dramatic increase in working from home these days, more people are spending time on this app looking for engaging content and ways to connect with others. TikTok’s user–friendly…
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Around the world, there are lots of great coaches who would love to help people, especially now during the COVID-19 pandemic. But many of these coaches do not know how to find clients, let…
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ICF works hard to represent the gold standard of professionalism and ethics for the coaching profession. As such, being an ICF-credentialed coach carries with it a certain amount of pride…
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With 4.2 billion global users (the equivalent of more than half of the world’s population!), social media has become a wildly popular tool to help connect with your family members, friends and colleagues. Although it’s widely used for personal purposes, social media can also be instrumental as you expand…
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Branding is a critical component in marketing your coaching business – it shapes your audience’s perceptions of who you are as a coach. An effective and memorable brand is one where your target audience perceives your coaching business exactly how you wish it to…
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There are more than 30,000 ICF-credentialed coaches around the world. With the plethora of competing non-credentialed coaching businesses, it is essential for credentialed coaches to do all they can to differentiate themselves from others. Building and maintaining relationships with the media is a key step to leverage the credibility that comes with an ICF credential and showcases your…
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What exactly is networking anyway? In the professional sense, it’s meeting new people with the intent to exchange information and develop a mutual and helpful relationship. It seems easier for…
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How many times have you received the advice to “niche down” or “find your niche” or “identify your target audience.” Some even recommend getting so specific that you can craft…
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