Business Development

woman writing in a notebook at a desk with phone laptop plant and other papers

A Coach Approach to Reaching Your Business Goals in the New Year

No matter who you coach, what your niche is or why you got into the industry one thing always comes to mind at this time of year for those in the coaching industry: resolutions.  Setting goals and making resolutions…

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Navigating Life Transitions

We have all experienced a disruption in the flow of our lives that has shifted us into a season of uncertainty. We find ourselves in a space where we must reorient, learn, rise and transform.…

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What Is Thought Leadership?

As one piece of its expanding ecosystem, the International Coaching Federation (ICF) introduced the ICF Thought Leadership Institute this year as “a global hub of shared knowledge for human development…

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Building a Professional Brand Online

Professional coaches have the incredible opportunity to positively impact the lives of their clients. The relationship between coach and client allows for new and creative ways to tap into potential and increase productivity levels for…

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disorganized desk with piles of papers and files

What is a Media Kit, and What Can It Do for Coaches?

One of the most effective public relations tools that coaches can utilize in their business is an organized and succinct media kit.  This tool can help you build a relationship with reporters, earn media coverage and accomplish…

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How to Leverage the Power of the E-Newsletter

Coaches wear many hats, particularly when it comes to running their own businesses. Beyond requiring the knowledge to guide and support clients as they navigate life’s biggest transitions, a coach…

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cartoon-style graphic on coaches with a to-do list, loudspeaker, laptop, chat bubbles, gold star, gears, and a globe

4 Strategies to Develop a Brand Voice that Resonates

As a professional coach, your brand represents what I like to refer to as your “Who” and your “Do”—the best of your innate brilliance coupled with your expertise in the coaching niche or areas you focus on. When those two aspects of…

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a coach and an interviewer on camera interview

How to Prepare for On-Camera Opportunities

With online video on the rise and television news still in high demand, there have never been more opportunities to tell the coaching story on camera. Video is a compelling…

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woman looking at data on a printed sheet and holding a cellphone with many connected dots and icons around it at a table with a laptop and coffee cup

The Do’s and Don’ts of Social Media for Coaches

Twenty years ago, having your own website was enough to “be online.”   But the rules have changed. Today, if you aren’t on social media, you’re not visible enough.    And understanding social…

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How to Use TikTok to Promote the Power of Coaching

With two billion downloads globally, TikTok is currently the number one downloaded app across all compatible devices. With the dramatic increase in working from home these days, more people are spending time on this app looking for engaging content and ways to connect with others.   TikTok’s user–friendly…

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