Business Development
Nothing can boost a business quite as much as positive coverage by the media. There are many ways you can secure newsworthy inclusion in print, broadcast or online media outlets.…
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As an ICF Member or Credential-holder, you are an expert others wish to learn from. You are a thought leader on coaching, its best practices and the industry itself. Given…
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Can you describe exactly who you serve in less than 10 seconds? Unfortunately, most coaches can’t! One of the most common questions I get from other coaches is related to who they should be serving and how narrow their focus should be. This is also known as selecting a niche for…
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No matter who you coach, what your niche is or why you got into the industry one thing always comes to mind at this time of year for those in the coaching industry: resolutions. Setting goals and making resolutions…
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We have all experienced a disruption in the flow of our lives that has shifted us into a season of uncertainty. We find ourselves in a space where we must reorient, learn, rise and transform.…
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As one piece of its expanding ecosystem, the International Coaching Federation (ICF) introduced the ICF Thought Leadership Institute this year as “a global hub of shared knowledge for human development…
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Professional coaches have the incredible opportunity to positively impact the lives of their clients. The relationship between coach and client allows for new and creative ways to tap into potential and increase productivity levels for…
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One of the most effective public relations tools that coaches can utilize in their business is an organized and succinct media kit. This tool can help you build a relationship with reporters, earn media coverage and accomplish…
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Coaches wear many hats, particularly when it comes to running their own businesses. Beyond requiring the knowledge to guide and support clients as they navigate life’s biggest transitions, a coach…
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As a professional coach, your brand represents what I like to refer to as your “Who” and your “Do”—the best of your innate brilliance coupled with your expertise in the coaching niche or areas you focus on. When those two aspects of…
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