Business Development
As one piece of its expanding ecosystem, the International Coaching Federation (ICF) introduced the ICF Thought Leadership Institute this year as “a global hub of shared knowledge for human development…
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Professional coaches have the incredible opportunity to positively impact the lives of their clients. The relationship between coach and client allows for new and creative ways to tap into potential and increase productivity levels for…
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One of the most effective public relations tools that coaches can utilize in their business is an organized and succinct media kit. This tool can help you build a relationship with reporters, earn media coverage and accomplish…
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Coaches wear many hats, particularly when it comes to running their own businesses. Beyond requiring the knowledge to guide and support clients as they navigate life’s biggest transitions, a coach…
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As a professional coach, your brand represents what I like to refer to as your “Who” and your “Do”—the best of your innate brilliance coupled with your expertise in the coaching niche or areas you focus on. When those two aspects of…
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With online video on the rise and television news still in high demand, there have never been more opportunities to tell the coaching story on camera. Video is a compelling…
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Twenty years ago, having your own website was enough to “be online.” But the rules have changed. Today, if you aren’t on social media, you’re not visible enough. And understanding social…
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With two billion downloads globally, TikTok is currently the number one downloaded app across all compatible devices. With the dramatic increase in working from home these days, more people are spending time on this app looking for engaging content and ways to connect with others. TikTok’s user–friendly…
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Around the world, there are lots of great coaches who would love to help people, especially now during the COVID-19 pandemic. But many of these coaches do not know how to find clients, let…
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ICF works hard to represent the gold standard of professionalism and ethics for the coaching profession. As such, being an ICF-credentialed coach carries with it a certain amount of pride…
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