Business Development
We all have the ingredients to establish ourselves as thought leaders. As coaches, we develop unique perspectives based on our personal experiences, expertise, and values. These unique perspectives become thought…
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As a professional coach, you very well may be the spokesperson and face of your own coaching business. As such, taking advantage of opportunities to share your expertise with the…
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At some point in your coaching career, you are going to have a conversation with yourself about raising your fees. You know the value of an effective coach. You understand…
Read MoreThe ICF Brand Style Guide is an essential document for maintaining the consistency and integrity of the International Coaching Federation (ICF) brand. This guide is intended for ICF staff, chapter…
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My private consulting business was thriving. I loved the work. I relished the flexibility. I assessed, advised, reported, and left. My clients were not accountable to me, nor was I…
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Last summer, I had a client who requested some coaching around their father’s recent death after a long battle with Alzheimer’s disease. At the time, my own father was in…
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What if your coaching practice was fully booked without you ever having to do any sales? Isn’t this what we all dream of? While it almost sounds too good to…
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Nothing can boost a business quite as much as positive coverage by the media. There are many ways you can secure newsworthy inclusion in print, broadcast or online media outlets.…
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As an ICF Member or Credential-holder, you are an expert others wish to learn from. You are a thought leader on coaching, its best practices and the industry itself. Given…
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Can you describe exactly who you serve in less than 10 seconds? Unfortunately, most coaches can’t! One of the most common questions I get from other coaches is related to who they should be serving and how narrow their focus should be. This is also known as selecting a niche for…
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