Business Development
You’re now a certified coach. You finished your training and are close to getting your credential. Unfortunately, you’re not one of those gifted with a thick address book of contacts…
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As a professional coach, positive media coverage is a great way to spread awareness of your coaching business. Media visibility can come in various forms, from online outlets to traditional…
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Social media is essential for businesses, including coaching. It enhances your brand’s visibility, attracts new clients, and positions you as a credible thought leader. By leveraging social media platforms such…
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A brand is your face to the world. This is true for major consumer brands but also for professional coaches. As a professional coach, your brand represents your business, your…
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When discussing online program creation with coaches and practitioners, I am inevitably met with a lot of questions and even outright objections about how an online program could possibly work…
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As a professional coach and the face of your business, you may encounter opportunities to promote your business in the media, including digital and print interviews, radio and podcast appearances,…
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Establishing a brand is essential to creating your coaching practice’s identity and a strong, recognizable presence. A brand is a collection of visual elements and core messages that define your…
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We all have the ingredients to establish ourselves as thought leaders. As coaches, we develop unique perspectives based on our personal experiences, expertise, and values. These unique perspectives become thought…
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As a professional coach, you very well may be the spokesperson and face of your own coaching business. As such, taking advantage of opportunities to share your expertise with the…
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At some point in your coaching career, you are going to have a conversation with yourself about raising your fees. You know the value of an effective coach. You understand…
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