The Value of Artificial Intelligence Coaching Standards white paper explores the increasing role of artificial intelligence (AI) in the coaching profession, and the value in creating standards for leveraging it within a coaching practice. This document highlights the potential for AI to augment traditional coaching methods. It also discusses the potential for AI tools to assist coaches with administrative tasks, analyzing client data, and enhancing personalized coaching experience. The white paper also outlines the creation of a work group at ICF that is tasked with creating standards and guidelines for using AI in coaching practice.