Coaching for Potential at SAP SE

SAP SE, a German multinational software company, has a coaching program that exemplifies how a global organization can embed a strong coaching culture to drive professional growth, leadership development, and organizational agility. What began as a grassroots initiative in 2003 has evolved into a robust, global network of over 600 trained internal coaches operating across nearly 50 countries. With coaching embedded into leadership training and accessible to all 100,000+ employees, SAP SE ensures that coaching isn’t just a benefit — it’s a strategic priority.

The company’s commitment to coaching extends beyond individual development to include team coaching, virtual training, and ongoing learning opportunities. Today, two-thirds of SAP SE’s coaches are in senior leadership roles, championing a coaching mindset throughout the organization. This resource offers insight into how SAP sustains a thriving coaching culture — one that continues to evolve, empower, and inspire leaders at every level.