Integrating Global Coaching for People, Partners, and Patients at AstraZeneca

In 2020, global pharmaceutical company AstraZeneca conducted an internal survey that found their employees felt professional development was too backward-facing and didn’t leave enough room to consider their future needs. In response, the company began a coaching journey of their own that led to winning the 2023 ICF Coaching Impact Award for Distinguished Organization.

AstraZeneca introduced a formal coaching strategy that supported professional growth and kept the focus on the future. Coaches led interactive learning workshops, helping managers and employees identify their strengths and areas for improvement. With this foundation, the company began offering coaching at every stage of an employee’s career. could make coaching available throughout each employee’s career, regardless of their goals.

“The AstraZeneca coaching integration was truly a global campaign to learn how we can have great conversations with each other — but also with external partners, stakeholders, and most importantly, patients.” – Helen Basford, Global Capability Lead for Coaching, AstraZeneca

Read on to go inside the numbers of AstraZeneca’s coaching transformation.