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Global Consumer Awareness Study

As the awareness of professional coaching continues to grow globally, the 2022 ICF Global Consumer Awareness Study — our latest and largest consumer study yet — provides insights into consumers’ perceptions and motivations. The study also provides geographical and demographic breakdowns that you can use to better understand consumers and market your coaching services accordingly. Commissioned by ICF and conducted by PricewaterhouseCoopers (PwC), this is ICF’s fourth consumer study, and it incorporates 30,727 responses from across 30 countries.

The full study is available for free to ICF Members is $30 USD for non-Members.

Please Note: Once you have completed the Shopping Cart transaction found by clicking the button below, you can access the report by clicking the “Download” button to the left of the report title. You may also access it anytime via the My Downloads page. 

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  • 2017 - Global Consumer Awareness Study

    The executive summary for the 2017 ICF Global Consumer Awareness Studyis available free of charge to ICF Members. Non-members can purchase the executive summary for $15 USD. 

  • 2014 — Global Consumer Awareness Study

    The executive summary for the 2014 ICF Global Consumer Awareness Study is available for free to ICF Members. Non-members can purchase the executive summary for $15 USD.

  • 2010 — Global Consumer Awareness Study

    The executive summary for the 2010 ICF Global Consumer Awareness Study is available for free to ICF Members and non-members.

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