Standards for AI Coaching
Artificial intelligence (AI) coaching has been constructed and is now in early deployment phases. With the advent of AI in our industry, coaching will become more accessible and lead to growth in coaching’s impact on society. With the likelihood that this technology will be used in conjunction with human-to-human coaching, it is increasingly important to guide coaches in finding ways to leverage its value to their practice.
Therefore, ICF has collaborated with a group of experienced coaches and AI coaching developers to form the Artificial Intelligence Coaching Standards Work Group. This group has developed the ICF Artificial Intelligence Coaching Framework and Standards for a broad set of audiences, including:
- Coaches who want to use technology responsibly.
- Coaching clients.
- Organizations purchasing coaching.
- Coaching supervisors.
- Software developers.
- Coach training organizations.
- Broader public.
In addition to the Framework and Standards, there are two complementary resources: Examples and Question Stakeholders Should Ask. To empower every coach, client, and developer in navigating this emerging technology, we're making these groundbreaking resources available at no cost.

The AI Standards
Equip yourself to harness the power of AI and elevate your coaching. The ICF Artificial Intelligence Coaching Framework and Standards is your roadmap to seamlessly blending AI into the coaching journey. Built on the solid foundation of the ICF Core Competencies, this framework adds AI-specific guidelines to ensure these tools integrate smoothly, delivering a trustworthy and high-quality coaching experience.
AI Examples
Technology and AI systems have the power to transform countless sectors and industries, unlocking new levels of performance and innovation. To bring this potential to life, we've gathered real-world examples of AI coaching systems in action, showcasing diverse functionalities and user experiences, in the resource ICF Artificial Intelligence Coaching Framework and Standards: Examples. These snapshots offer valuable insights, helping you envision how AI can be effectively applied in your own work, and highlighting the tangible impact of these tools in various settings.

Additional Resources
Craving some quick, bigger-picture insights? Here are a few more tools designed to give you a broader overview and help you track your progress with AI.
Integrate AI and Coaching With This Practical Guide
Whether you’re exploring AI’s potential or already implementing it, the ICF Artificial Intelligence Coaching Standards: A Practical Guide to Integrating AI and Coaching provides an overview of the framework and standards. Plus, it includes a handy checklist to assess whether an AI tool is aligned with best practices in coaching.
Chart Your Progress Toward AI Mastery With Self-Scoring Worksheet
With so many factors to consider around AI and coaching, the AI Coaching Standard Self-Scoring Worksheet helps streamline the evaluation process. Whether you're a developer checking how you're doing, an organization comparing platforms, or a coach or client assessing your tools, this spreadsheet makes it easy to stay organized and ensure you're on the right track to a trustworthy, effective solution.
AI Coaching Standards Working Group
The ICF AI Coaching Framework and Standards and accompanying resources were created by the Artificial Intelligence Coaching Standards Working Group. This group brings together experts in technology, coaching, and standards to shape the application of AI in the profession of coaching.
ICF Coaching Platform Standards Development Working Group
The ICF Coaching Platform Standards Development Working Group is in the process of creating coaching platform standards. Meet the industry professionals and coaching platform providers behind this innovative work.
The Task Force
To further explore uses in the marketplace, ICF has formed a task force that is specifically focused on the impact of AI in coaching. Through the collaboration of subject matter experts, thought leaders, ICF staff, and board directors, this task force seeks the following outcomes:
- Learn from the Experts: Create resources and learning materials about AI in coaching, including the definition and components of AI, and an outline of how this technology is and is not being used in the coaching industry.
- Engage Enterprise Users: Define how and why organizations are using AI-driven technology when providing coaching and development to their employees.
- Hear from Coaches: Understand the experience of AI in coaching from the perspective of the coach.
- Draft Guidelines: Draft guidelines about the use of AI in coaching.
Webinars
Factors That Will Influence the Future of Coaching
Join us as we discuss findings from ICF’s most recent industry research, ICF Snapshot Survey: The Future of Coaching. Together, we will explore factors that coaches feel will impact the future of coaching industry over the next three to five years, with a special focus on artificial intelligence (AI).
Ask Me Anything About Artificial Intelligence Coaching
Join a recorded forum that builds on the ICF webinar “Artificial Intelligence Coaching and the Future of Our Profession.” This session addresses remaining questions and dives into fresh discussions on the evolving role of AI in coaching.
Artificial Intelligence Coaching and the Future of Our Profession
Artificial intelligence coaching platforms are transforming client engagement in coaching. This session explores how artificial intelligence coaching is shaping the profession today and the potential advancements it may offer. Key highlights include the current benefits of AI coaching technology and insights into unexpected advantages it may provide across various aspects of the coaching profession.
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