As a market leader in the global advancement of the coaching profession, ICF recognizes the impact that digital coaching platforms and use of artificial intelligence (AI) are bringing to our profession. Coaching is now more recognized, accepted and accessible to individuals and organizations around the world than ever before.
To lead the discussion around these topics and guide the creation of industry standards, ICF has created a variety of groups that are tasked with contributions to specific areas of this ongoing conversation.
Artificial Intelligence (AI) coaching has been constructed and is now in early deployment phases. With the advent of AI in our industry, coaching will become more accessible and lead to growth in coaching’s impact on society. With the likelihood that this technology will be used in conjunction with human-to-human coaching, it is increasingly important to guide coaches in finding ways to leverage its value to their practice.
Therefore, The International Coaching Federation (ICF) has collaborated with a group of experienced coaches and AI coaching developers to form the Artificial Intelligence Coaching Standards Work Group. This group has developed AI Coaching Standards for a broad set of audiences:
To ensure every coach, client, and developer can be part of this transformative journey, we’re making these ground-breaking resources available at no cost.
Whether you’re exploring AI’s potential or already implementing it, the ICF Artificial Intelligence Coaching Standards: A Practical Guide to Integrating AI and Coaching provides an overview of the framework and standards. Plus, it includes a handy checklist to assess whether an AI tool is aligned with best practices in coaching.
Equip yourself to harness the power of AI and elevate your coaching. The ICF AI Coaching Framework and Standards provides a clear framework for ethical and effective AI integration.
Gain insights into the key questions to consider when exploring AI in coaching sessions. The ICF AI Coaching Framework and Standards: Questions Stakeholders Should Ask will guide coaches, developers, and clients alike.
To understand the different types of AI systems available to coaches and clients, get started with the ICF AI Coaching Framework and Standards: Examples.
Take the next step in your AI coaching journey. Download our self-scoring worksheet to track your progress toward integrating AI and coaching.
Online coaching platforms offer “one-stop-shopping” for organizations and reduce their administrative workload. Simultaneously, these platforms also provide high-quality coaching for their employees.
ICF has drafted Coaching Platform Standards and is seeking comments from stakeholders in the coaching profession. The ideal stakeholder will be a “sponsoring organization” (purchaser) of a coaching platform. Feedback from this group will serve to clarify and possibly simplify and streamline the proposed standards for coaches, clients, and developers.
The draft of these standards is available for review and comment until August 1 at 8 a.m. (New York). The link to provide your comments can be found within the document linked below. Or, read the drafted Coaching Platform Standards for Sponsoring Organizations now.
With these innovations, coaches, clients and organizations should be able to trust in the way coaching platforms operate and have confidence in the products they offer. To ensure this, ICF formed a coalition with leading global coaching platform providers to create operating standards and ethics that can guide coaches and clients alike, while making their choices in selecting their coaching partner.
In addition to the extensive research completed in this area, ICF has now also formed a task force to further understand how AI is being used in the marketplace and create guidelines for its future use.
ICF has formed a task force that is specifically focused on the impact of artificial intelligence (AI) in coaching. Through the collaboration of subject matter experts, thought leaders, ICF staff, and board directors, this task force seeks the following outcomes:
Anna Gallotti, MCC (France, USA)
Co-Chair
Woody Woodward, PCC, PhD (USA)
Co-Chair
AI coaching platforms are now available for client use. In this webinar recording, Subject matter experts share how AI coaching currently fits into the coaching profession and what it may bring in the future.
This webinar recording is a continuation of the discussion from “Artificial Intelligence Coaching and the Future of Our Profession.”
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