Blog

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Overcoming Self-Sabotage

It may be hard to believe, but many respectable and self-confident people have experienced times when the conscious and subconscious levels of their mind ran counter to each other. This contradiction is called self-sabotage, which hinders a person from reaching…

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Attract More Clients Online: Serve First, Sell Second

Growing your coaching practice in today’s noisy digital world can be as simple as giving away free, valuable content.  Many coaches insist that because word-of-mouth referrals are their main source…

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Debunking the Magic Question: Striving for Curious Questions

Many coaches have searched for the “magic” question that will give them a superpower to dramatically help their clients find the best solution to their problems. Often, the coach is keen to keep a list of memorized coaching questions for use in various scenarios with different clients on a variety…

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How and Why to be an ICF Brand Ambassador

ICF works hard to represent the gold standard of professionalism and ethics for the coaching profession. As such, being an ICF-credentialed coach carries with it a certain amount of pride…

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Including Intuition in Coaching

What makes winning athletes and leaders outpace their competition? They utilize their brain more effectively than everyone else by tapping into and trusting their sixth sense. This incredible insight can be used in your coaching practice as well to effortlessly assist your clients in utilizing their…

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Democratizing the Coaching Experience

As professional coaches, two of the biggest notions we need to shift are that:  Coaching is prohibitively expensive and reserved exclusively for executives. Coaching is most effective in one-on-one scenarios.  As coaching professionals, we know that these statements are inaccurate. The most effective way to…

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Social Media Marketing for Coaches: Leverage your Social Media Channels

With 4.2 billion global users (the equivalent of more than half of the world’s population!), social media has become a wildly popular tool to help connect with your family members, friends and colleagues. Although it’s widely used for personal purposes, social media can also be instrumental as you expand…

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Building an Effective and Memorable Brand as a Coach

Branding is a critical component in marketing your coaching business – it shapes your audience’s perceptions of who you are as a coach. An effective and memorable brand is one where your target audience perceives your coaching business exactly how you wish it to…

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Growing Through Self-Reflection: Jenny’s Coaching Story

After 15 years of rising through the ranks at an international law firm, Jenny Friedle took on the role of corporate technology PMO director—the first position filled at a new…

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The Dos and Don’ts of Connecting with Professionals on LinkedIn

There are more than 30,000 ICF-credentialed coaches around the world. With the plethora of competing non-credentialed coaching businesses, it is essential for credentialed coaches to do all they can to differentiate themselves from others. Building and maintaining relationships with the media is a key step to leverage the credibility that comes with an ICF credential and showcases your…

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