William Arruda is a personal branding pioneer, author, trainer, and the Host of the ICF Business Development Series (Core and Advanced Programs). Join him as he helps coaches bolster their brands and expand their success. In 2017 he was given the ICF Chair Award for his contribution to coaching.
Author's Articles
9 Ways Coaches Can Use AI to Enhance and Expand Their Coaching Practice
In the ever-evolving world of coaching, staying ahead of the curve is…
12 Ways Established Coaches Can Evolve Their Practices
Once you’ve established your coaching practice, made a mark in your niche,…
4 Strategies to Grow Your Coaching Practice and Increase Revenue
In the journey of building a successful coaching practice, the initial stages…
How Coaches Can Be Social Media Superstars Without Feeling Overwhelmed
Being visible on social media is essential for coaches who want to…
Author's Events & Professional Development
ICF Business Development Series Core 2025
The ICF Business Development Series Core 2025 Self-Study Course is designed for coaches who are ready to take the first steps in building and growing their coaching business. Learn the coaching business foundations for newer coaches to confidently launch your coaching business and attract clients. Perfect for coaches ready to turn their passion into a thriving business.
ICF Business Development Series Advanced 2024
Grow your coaching business with the ICF Business Development Series Advanced 2024 Self-Study course. Advanced will help you scale your business and pivot in your coaching career by exploring innovative opportunities to expand your coaching offerings, strengthen your efficiency, and maximize your profitability.