Tes Macpherson, BEng (Hons), MSc, is co-founder of CoachOnline and ClientsOnline, platforms that help coaching professionals articulate their unique value and use AI effectively — without losing the human connection that makes great coaching irreplaceable. With 30 years of experience in software consulting and entrepreneurship, Tes brings a rare combination of technical depth and commercial insight to experts tackling the challenge of building sustainable, visible practices in an AI-saturated market. She works with both new and established coaches, including those trained at prestigious ICF-accredited UK institutes, and is a passionate advocate for independent expertise in the age of AI. Tes can help you build your coaching business and use AI tools to optimize your strategy.
