Pam Krulitz, PCC, founded Optify in 2018 with a mission to make coaching a force to develop the next generation of leaders, creating a coaching platform to enable scalable coaching programs and democratize coaching. Pam has served as a leadership coach for 18 years after a successful career in technology as a developer and program manager before eventually leading, growing, and selling an IT consulting firm. She has coached hundreds of leaders across industries and levels, supporting each client’s unique learning journey. Her commitment to life-long learning is reflected in her numerous certifications, including the Enneagram iEQ9, the Leadership Circle, Insights Discovery, the Barrett Values Indicator, Holacracy, Hogan, and more.