Lina El Assaad is a distinguished Executive, Leadership & Team Coach with over two decades of experience supporting C-suite leaders, senior government officials, and Royal Family members to elevate performance and lead with clarity and impact. With a strong track record across Fortune 500 companies, she blends coaching science and business acumen to help leaders navigate high-stakes, complex challenges.
Lina spearheaded the advancement of professional coaching as president of ICF UAE and continues to shape the industry as a sought-after speaker, an AoEC coach trainer, a Harvard Business Review Council member contributor, and Chairperson of the ICF Governance Committee. She is also the first PCC coach to receive the prestigious ICF “Coaching Impact Award.”