Lena Gustafsson, PCC, holds a Master of Social Sciences, having majored in Psychology. She is past president of ICF Sweden and actively engaged in the development of coaching in her country. She is equally interested in the fields of method development and of building business as a coach; getting the two together is one of her strengths. She is working internationally in all sectors from sole traders to multinational companies to public organizations and NGOs. She is also working as mentor coach for new and experienced coaches. Besides coaching, she serves as an entrepreneurial startup advisor and does leadership consulting. She is the representative of coaches in the Swedish National Council of Branches and in the national board of Swedish Federation of Business Owners.
