Katya Nadia Harwood

Katya Nadia Harwood is the head of marketing at Cycan, where she leads strategy at the intersection of insight, behavior, and growth. With a master’s degree in psychology and cognitive neuroscience, she brings a human-centered, data-informed approach to building marketing systems that are both strategic and practical.

Her work focuses on translating complexity into clarity — connecting qualitative and quantitative insights to manage positioning, build campaigns, and create narratives that drive measurable business impact. She partners closely with leadership teams to ensure marketing functions as a catalyst for alignment, engagement, and sustainable growth. Katya is particularly interested in how organizations think, decide, and evolve. She also contributes regularly to thought leadership, focusing on strategy, leadership, and transformation.