Helen Basford, PCC, is a senior transformation leader specializing in systemic change, organizational psychology, talent development, and coaching cultures. She has extensive experience leading global coaching strategies and integrating AI through business partnering to drive sustainable behavioral change and organizational transformation.
Helen leads the enterprise-wide coaching strategy at AstraZeneca and is an advanced professional coach and facilitator with a background in organizational psychology and business leadership. She holds a degree in organizational psychology, an advanced diploma in professional coaching, and a PCC credential. A published voice advancing the industry, she currently serves as chair of the ICF Coaching in Organizations Global Board of Directors, shaping standards and elevating coaching in organizations worldwide.
