The thinking behind the GCMA is that having some of the leading professional coaching and mentoring bodies, working together in a more collaborative way, will help in professionalizing coaching even further as the industry continues to grow and evolve on a global scale. There was also a “pull” from some coaches and buyers, indicating that …read more.

When the GCMA formed, it agreed to the following Guiding Principles: To use a coach approach in its interactions Honor and welcome all perspectives Always consider what is in the interest of the profession first Be member and market driven in our thinking and progressive in our actions Engage in dialogue before decision Synthesize, clarify …read more.