Brand Positioning: Who You Speak To & What You Offer

Join us for a 90-minute workshop, “Brand Positioning: Who You Speak To and What You Offer,” where you’ll explore how to define the people you are best equipped to serve, clarify your coaching offer, and create thought leadership content that helps the right clients find you. 

Who Is This For?

• Professional coaches who want to define the people they are best equipped to serve. 
• Newer coaches who are building a practice alongside another role and want more consistent visibility and a more predictable client pipeline. 
• Coaches who want to explain what makes their work different without sounding sales-focused. 
• Coaches who want to turn their experience and perspective into thought leadership content that attracts the right clients. 

What You Will Learn?

• Define who you speak to and the career problems or transitions your coaching addresses. 
• Clarify what you offer and what makes your coaching relevant to a particular audience. 
• Connect your experience and perspective to clear personal positioning. 
• Choose thought leadership topics and channels that communicate your value. 
• Replace generic AI-generated LinkedIn content with specific content for the clients you want to serve. 

Course Details

Many coaches know they deliver meaningful results. Their clients land jobs, earn promotions, make career pivots, and gain confidence. The harder part can be explaining what makes their coaching different, talking about their success without sounding sales-focused, and attracting a consistent flow of new clients. 

In this 90-minute workshop, you will learn what brand positioning means in practice: making clear who you speak to, what you offer, and why your experience and perspective matter to that audience. 

You will identify the audience you are best equipped to serve, clarify your offer, and develop direction for what to say and where to say it. You will also explore thought leadership, including how to choose topics and channels that communicate your value and how to move beyond generic AI-generated LinkedIn content that can make capable coaches sound interchangeable. 

The workshop will also examine how a clear understanding of whom you serve can support better alignment and agreements with clients. You will consider language that communicates capability and empathy, reflect on the experience and needs that shape your best client fit, and translate that awareness into practical personal positioning. 

You will leave with an actionable framework and a strong head start on content that demonstrates your expertise, communicates your value, and makes it easier for the people you can help to find you.