The Ultimate Power Couple: Professional Coaches and Change Management Professionals
As someone who knows a lot about individual’s behavior change and organizational systems changes, I sometimes feel like an imposter. Over the past three years, I’ve researched, published and designed courses about change management. I have also become a mother, a full-time student, a business owner and a credentialed coach. And yet, despite experiencing significant personal changes, my attitude toward change has not significantly altered. Like most people, I still resist it.
Recently, the Human Capital Institute (HCI) and the International Coach Federation (ICF) conducted a study on change management and coaching. In our research, respondents identified coaching-related activities (e.g., one-on-one, team and work-group coaching) as the most helpful method to achieve change management goals and initiatives. Coaching-related activities are rated as more helpful than e-learning and classroom training.
Why? What makes this partnership work?
On paper, the change management process is linear, but the change experience is not. Sometimes change managers and leaders are guilty of oversimplifying this; they do not anticipate and plan for how change is experienced at the individual level. The motivation someone has to change increases and decreases depending on how much they need to change, their level of self-efficacy and how significant the change is to them. This is where coaching can help. Coaching is a powerful tool to identify and address individuals’ resistance to change, and it should be part of any major organizational change initiatives.
Where does resistance come from? Coaches have a skillset to address these common challenges:
1. We fear we aren’t able to meet the new reality
We are afraid of what that failure might signify about our own capabilities. This fear can be immobilizing and resisting change may look like procrastination, self-sabotage or discounting organizational initiatives.
To overcome this, coaches can address clients’ self-efficacy in one-on-one, team or group sessions; organizations can offer training and support; and leaders can encourage a growth mindset.
2. We have insufficient information about the change
Compared to the people most directly affected by a change, change designers, managers and sponsors have had more time to process and prepare for a shift. An organization-wide technology change may take months or even years of planning, but too often, changes of this magnitude are only communicated to users as it is launched, upending their daily routines.
To overcome this, coaches can point out clients’ non-evidence–based assumptions and encourage people to seek out more information. Those involved with the change should build multi-channel communication plans that identify new expectations. These plans should allow time for processing and Q&A sessions.
3. We imagine the worst possible outcomes
When I was pregnant, I was scared about how a baby would impact the life my husband and I share. I realize now that if I allowed myself to imagine a different future then—one like my life today that is beautiful and so very fun as a family of three—I would not have felt so hesitant and nervous about becoming a mother.
Coaches hold space for clients to explore possibilities about the future, help surface fears and barriers and define a clear path for their goals. Coaches partner with clients during these transitions to support and challenge so they are better able to move toward their desired future.
4. We like things the way they are
Most people cling to what they recognize, and yet, we also know that growth is inevitable. Messages of resistance from a client sound like communicating contentment with the status quo, expressing commitment to the current situation, and sharing the disadvantages of a change.
Motivational Interviewing is a technique used in coaching to build intrinsic motivation and strengthen the client’s commitment to action. Coaches ask powerful questions to build awareness of the resistance, identify its symptoms and impact and help clients reframe the situation to one that is more positive and focused on their goals.
For the HCI ICF research study, I interviewed both change management professionals and professional coach practitioners. In the majority of interviews, it was a novel idea to pair change management practices with coaching. It’s a powerful union to take coaching skills and apply them to change initiatives in a thoughtful way. How are you building a coaching culture for change management? What have you learned? Share your story with us and learn more about this topic during this upcoming webcast.
Jenna Filipkowski, ACC, PhD (USA)
Jenna Filipkowski, ACC, PhD, is the head of research at the Human Capital Institute (HCI). She has authored over 45 papers on topics such as coaching, leadership development, talent acquisition, and employee engagement. Because of her passion for improving people’s experience in the workplace and helping leaders find alignment among work, values, and talent, Jenna achieved her ICF credential and operates Movement Leadership Coaching LLC. Jenna lives in Cincinnati, Ohio, with her husband, son, and two dogs.
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Jenna – Hi. I want to respond to your theory. I agree that both Coaching and Change Management are and should be integrated. I have a graduate degree in Change Management (Antioch University) and am an ICF PCC. I was the Senior Organizational Development Specialist and Internal Coach for Cedars-Sinai Medical Center, Los Angeles for 15 years. I made an effort to integrate both disciplines – not always successfully because of organizational myopia but it doesn’t mean one shouldn’t try.
I see you call your business Movement Leadership. Are you referring to “moving forward” or to actual physical movement? Happy Holidays, Devra Korwin
Hi Jenna,
What a wonderful article and perspective! I couldn’t agree more that Executive Coaching and Change Management go hand in hand. I have worked 18 years leading Change Management and Business Transformation. A few years ago, I realized that if i want to make a real lasting impact on the organization culture and leaders’ mindset that i support, a solid foundation in Coaching is necessary. After training in Brain based & Integral Coaching, I am now ICF accredited.
As an Organizational Psychologist, Strategic Change Consultant and Executive coach, I advice and coach my clients to design and implement transformational change, deliver breakthrough results, increase organizational change capacity, and establish a high performing, co-creative corporate culture that unleashes human potential.
It can also be tricky to wear both the consulting and coaching hats so when i lead a change project where there is a significant culture change required, i sometime bring on Executive coaches to take on the coaching hat to avoid confusion. In my interaction with executives and their teams, I leverage the coaching skills acquired for coaching conversations and group coaching when facilitating workshops.
So yes, CM and Coaching are a power couple and they can also be part of your integrated toolbox as a professional.
Best,
Sandrine Provoost