How to Prepare for On-Camera Opportunities - International Coaching Federation
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How to Prepare for On-Camera Opportunities

Posted by Ezraya Drumgo | May 7, 2021 | Comments (0)

With online video on the rise and television news still in high demand, there have never been more opportunities to tell the coaching story on camera.

Video is a compelling medium noted for its ability to draw attention, increase viewer engagement and even improve viewers’ memory of the topic long after watching. But it can also be a source of stage fright for many. Fortunately, there is a lot you can do to prepare yourself for an interview or other video content so that you feel confident, communicate clearly and ensure your message about coaching connects with viewers.

Here are three steps that can help you prepare for the “big screen” and ensure you are advocating for your coaching practice and the profession in an insightful and powerful way.

1. Do Your Research

If you are interviewing on the news or another video program, start by doing your research. A foundational understanding of the program and reporter or host can be valuable in connecting with the show’s audience. This also helps create natural moments of interaction on camera, a technique that enhances viewer attention.

When researching, consider: What is the show’s focus and target audience? What is the reporter’s interview style? What might be most important to viewers?

Further, it’s wise to brush up on ICF’s most recent coaching research before an interview so you have the latest trends and data at the top of mind. Data from the Global Coaching Study can help demonstrate the industry’s growth, while the Global Coaching Awareness Study reveals what people’s greatest gains from coaching can be, as well as top reasons people pursue coaching and more. Other studies may offer insights on focused topics of relevance to the audience.

2. Plan Your Key Messages

Being prepared with talking points for your video opportunity will help you stay focused and make sure your message about the power of coaching is clear. If possible, ask the reporter for a list of questions beforehand to guide your preparation and minimize any curveballs while filming. Even if they decline, they will surely give you a sense of where their interest lies.  After all, they also do not want a bad program. You are in this together.

In addition to any data you identified in your research, settling upon a clear key message you want the audience to understand above all else can help keep your responses focused.

Practice your interview beforehand with a partner or in front of a mirror. In addition to making sure your message is clear, also make sure that you are speaking slowly so that you are easy to understand. Do not be afraid to let your personality and passion for coaching shine. This will energize your presence on camera and make a memorable connection with viewers.

3. Create a Camera-Ready Look

You will have your best interview when you are comfortable, polished and prepared. Keep in mind, your wardrobe should not be distracting from what’s most important— your message. For this reason, choose an outfit that is professional, comfortable and won’t need adjusting to stay in place. This will project authority and allow you to focus on your message, not your clothes. Avoid busy patterns, especially around your face.

When practicing for your interview, especially if you do your own “screen test,” check for fidgeting and make sure that your body language matches the professional image you wish to project. Further, be careful not to move around too much if you remain on your feet.  It isn’t hard to move out of the camera’s frame.

That said, try to allow your body to relax. A little natural movement can help you project dynamic energy and emphasize key points.

Ready, Set, Action!

Now more than ever, there are excellent opportunities available to share your coaching expertise through videos, on local news, YouTube channels, and more. This is a great opportunity since video is among the most compelling ways to connect with audiences and deliver a memorable message.

With just a little thoughtful preparation to research the outlet, prepare your talking points and make yourself camera-ready, you’ll shine in your moment in the spotlight!

Ezraya Drumgo

Ezraya Drumgo is an account coordinator at Stanton Communications, ICF’s public relations agency of record. Her work focuses on media research and social media community development. Previously, she worked at the Democratic National Committee and New York State Senate for Sen. José M. Serrano. Ezraya graduated from the University at Albany, SUNY. She is a native New Yorker and public advocacy enthusiast.

The views and opinions expressed in guest posts featured on this blog are those of the author and do not necessarily reflect the opinions and views of the International Coach Federation (ICF). The publication of a guest post on the ICF Blog does not equate to an ICF endorsement or guarantee of the products or services provided by the author.

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