LinkedIn offers coaches a powerful opportunity to attract new clients, establish thought leadership, and grow professional credibility. With more than a billion users on the platform, meaningful connections and real business opportunities are only a few clicks away.
One of the most effective ways to share your expertise on LinkedIn is by posting your own articles. While short posts are great for quick engagement, articles give you the space to explore ideas in depth, showcase your experience, and provide real value to your audience. A thoughtful article on the value of your coaching specialty or an analysis of a recent client case study may be exactly what a potential client is searching for.
Why LinkedIn Articles Are Ideal for Thought Leadership
LinkedIn articles are uniquely situated to help you reach the right audience. Unlike standard posts, which are limited in length, articles allow you to expand on ideas, share nuanced insights, and establish authority in your niche. Articles also attract LinkedIn users who are actively looking to engage with a topic, rather than casually scrolling through their feed.
Additionally, articles offer several technical advantages:
- More space to explore complex topics.
- Built-in tools for Search Engine Optimization (SEO).
- Greater discoverability both on and off LinkedIn.
Before publishing, you can customize your article’s SEO title and description, increasing your content’s visibility in search engine results on platforms like Google or Bing. This simple adjustment can also help expand your audience on LinkedIn, and it may even draw in new people who are searching for your expertise.
Articles can also be shared through a LinkedIn newsletter, making it easy to consistently deliver your content directly to your followers.
Strengthen Articles With Supporting Posts
Articles and posts work best when used together. Use a post as a teaser, offering a personal reflection or key takeaway, and linking readers to the full article. This approach keeps your content visible in followers’ feeds and invites conversation in the comments, helping you build stronger engagement.
Lean Into Your Expertise
Thought leadership starts with sharing what you know best. Your insights based on your experience are valuable, and they make up the foundation of the knowledge that you can share with others. The content you share is strategic; include information you believe an ideal client would find valuable.
When drafting articles, be sure to:
- Focus on topics your ideal clients care about.
- Share relatable client stories (with client permission and keeping confidentiality in mind).
- Highlight your experiences and education that shaped your coaching approach.
- Invite conversation by welcoming questions and comments.
Using relevant keywords in the article and SEO settings can help attract readers that you haven’t yet connected with but who may be interested in your work.
Consistency in Posting Builds Visibility and Trust
Once you begin publishing articles, consistency matters. You don’t need to post every day, starting with once or twice a month is a strong and sustainable approach.
Consistent posting helps you:
- Increase readership over time.
- Keep your content regularly appearing in followers’ feeds.
- Improve visibility through LinkedIn’s algorithm.
Plus, the more you post, the more opportunities you create for meaningful engagement and long-term growth.
Connect, Follow, React, and Write Intention
LinkedIn is a treasure trove of thought leadership content. If you take advantage of all the platform has to offer, you can establish yourself as a coaching thought leader, build new connections, and promote the coaching industry.
Start by brainstorming a few article ideas based on your expertise and experiences. With a simple plan in place, you’ll be well on your way to building authority, growing your network, and promoting the value of coaching through insightful content.
Disclaimer
The views and opinions expressed in guest posts featured on this blog are those of the author and do not necessarily reflect the opinions and views of the International Coach Federation (ICF). The publication of a guest post on the ICF Blog does not equate to an ICF endorsement or guarantee of the products or services provided by the author.
Additionally, for the purpose of full disclosure and as a disclaimer of liability, this content was possibly generated using the assistance of an AI program. Its contents, either in whole or in part, have been reviewed and revised by a human. Nevertheless, the reader/user is responsible for verifying the information presented and should not rely upon this article or post as providing any specific professional advice or counsel. Its contents are provided “as is,” and ICF makes no representations or warranties as to its accuracy or completeness and to the fullest extent permitted by applicable law specifically disclaims any and all liability for any damages or injuries resulting from use of or reliance thereupon.
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