Business Development
Twenty years ago, having your own website was enough to “be online.” But the rules have changed. Today, if you aren’t on social media, you’re not visible enough. And understanding social…
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Branding is a critical component in marketing your coaching business – it shapes your audience’s perceptions of who you are as a coach. An effective and memorable brand is one where your target audience perceives your coaching business exactly how you wish it to…
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As an educator and researcher in the field of coaching, I have analyzed the changing dynamics of the 21st century leadership and organizational paradigm and have looked at the needs of…
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What exactly is networking anyway? In the professional sense, it’s meeting new people with the intent to exchange information and develop a mutual and helpful relationship. It seems easier for…
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How many times have you received the advice to “niche down” or “find your niche” or “identify your target audience.” Some even recommend getting so specific that you can craft…
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You’ve probably heard the saying, “If you do what you love, you’ll never work a day in your life.” While that’s a nice sentiment, even coaches who love what they…
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As a brand strategist for coaches, many coaches ask me, “Do I really need a brand?” Many people want to have a thriving coaching business, but they’re not exactly excited…
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The message stood out in my inbox. “HELP!” it commanded. My curiosity piqued, I opened it to read the brief story of someone who’d recently found himself in a new…
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One of the reasons I started my coaching business was to gain more freedom and not sit in the office in front of the computer all day. However, after a…
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Have you ever walked into a networking event, heart racing and feeling slightly overwhelmed, wondering why you decided to come (and wanting to immediately run away)? If so, congratulations: You’re…
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