Business Development
When discussing online program creation with coaches and practitioners, I am inevitably met with a lot of questions and even outright objections about how an online program could possibly work…
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As a professional coach and the face of your business, you may encounter opportunities to promote your business in the media, including digital and print interviews, radio and podcast appearances,…
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Establishing a brand is essential to creating your coaching practice’s identity and a strong, recognizable presence. A brand is a collection of visual elements and core messages that define your…
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We all have the ingredients to establish ourselves as thought leaders. As coaches, we develop unique perspectives based on our personal experiences, expertise, and values. These unique perspectives become thought…
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As a professional coach, you very well may be the spokesperson and face of your own coaching business. As such, taking advantage of opportunities to share your expertise with the…
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At some point in your coaching career, you are going to have a conversation with yourself about raising your fees. You know the value of an effective coach. You understand…
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Last summer, I had a client who requested some coaching around their father’s recent death after a long battle with Alzheimer’s disease. At the time, my own father was in…
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What if your coaching practice was fully booked without you ever having to do any sales? Isn’t this what we all dream of? While it almost sounds too good to…
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Can you describe exactly who you serve in less than 10 seconds? Unfortunately, most coaches can’t! One of the most common questions I get from other coaches is related to who they should be serving and how narrow their focus should be. This is also known as selecting a niche for…
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As a professional coach, your brand represents what I like to refer to as your “Who” and your “Do”—the best of your innate brilliance coupled with your expertise in the coaching niche or areas you focus on. When those two aspects of…
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