Business Development

“So, what’s your coaching brand like?” This is probably one of the hardest questions to answer for coaches who have recently been certified and are just embarking on their journey. It’s also difficult for seasoned professionals who lack a strong brand and those who have created their coaching brand but are struggling to see results. …read more.

LinkedIn, the world’s largest professional networking platform, offers individuals the opportunity to build their personal brands, establish credibility, expand their networks, and access resources and opportunities across industries. With over 1 billion users worldwide, it is a dynamic ecosystem where professionals connect, share insights, and pursue career growth. LinkedIn Optimizations That Will Boost Your Coaching …read more.

In the journey of building a successful coaching practice, the initial stages center around laying a solid foundation — identifying your niche, crafting compelling services, enhancing visibility, and attracting clients (that’s what I covered with coaches in the ICF Business Development Series Core Program). Once your brand gains recognition and you establish yourself as a …read more.

A coach without clients is like a pizza without cheese: they’re missing something. So, how do you find clients? These six marketing tips can help! Marketing Strategy 1: Design a Landing Page to Grow Your Email List Make your website’s first impression count. Clearly explain the pain point your coaching solves for potential clients. This …read more.

Being visible on social media is essential for coaches who want to stay connected with their target audience and grow their pipeline of new clients. Social media is the most powerful tool for building a business — when you know how to use it. It’s so important to the success of your practice that one-third …read more.

As a coach, you are likely familiar with the concept of thought leadership, but have you ever considered how you can demonstrate thought leadership as a coach within the industry? Becoming a thought leader takes time, commitment, and an eagerness to impact a particular industry, but the benefits are well worth the effort. A thought …read more.

You’re now a certified coach. You finished your training and are close to getting your credential. Unfortunately, you’re not one of those gifted with a thick address book of contacts in the industry. Is there still hope for you to succeed in this career? Absolutely. I was an IT Professional and People Leader before I …read more.

As a professional coach, positive media coverage is a great way to spread awareness of your coaching business. Media visibility can come in various forms, from online outlets to traditional print, podcasts, and more. Establishing a positive relationship with a reporter can help secure the kind of media attention you seek and position you as …read more.

Social media is essential for businesses, including coaching. It enhances your brand’s visibility, attracts new clients, and positions you as a credible thought leader. By leveraging social media platforms such as LinkedIn and others, you can showcase your expertise, share insights, and express your values, potentially leading to increased client inquiries and effective business promotion. …read more.