What do coaching consumers really think?
What draws people to coaching? What holds them back? And what do they value most once they experience it?
The 2026 ICF Global Consumer Awareness Study, commissioned by ICF and conducted by PricewaterhouseCoopers (PwC), explores how consumers around the world discover, consider, and experience professional coaching.
The Executive Summary offers insights into what consumers value, where interest is growing, and why human connection still matters.
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