Get Consumer Coaching Insights for Your Country

The latest country-specific insights from the ICF Global Consumer Awareness Study are coming your way.

The 2026 ICF Global Consumer Awareness Study, commissioned by ICF and conducted by PricewaterhouseCoopers (PwC), explores how consumers around the world discover, consider, and experience professional coaching.

Now, ICF is taking a closer look at what the research reveals at the country level. With consumer responses from 26 countries, these country-specific slide decks will offer a more localized view of coaching awareness, perceptions, experiences, and interests.

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