Technology

Two diverse women smile and talk across a table in an office, surrounded by papers and laptops.

Why Transformational Coaching Will Always Be Human

As artificial intelligence (AI) gains power and popularity, many coaches are asking, “What’s next for our profession?” AI and the Future of Coaching Will AI replace us? As an educator…

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Acceptable Use of Artificial Intelligence (AI) and Client Protection Guidelines

Exclusively for ICF members, the Acceptable Use of Artificial Intelligence (AI) and Client Protection Guidelines provide a clear framework for using AI responsibly, protecting client trust, and upholding ICF’s ethical standards.

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ICF AI Catalyst Series logo highlighting expert-led discussions on artificial intelligence (AI) for coaches.

Demystifying AI: What Every Coach Needs to Know

Discover how AI for coaches is transforming the profession. Gain insights, bust myths, and explore real-world AI coaching tools in this interactive webinar.

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Portrait of a smiling man, working at the office, over the laptop while his colleagues are in the background.

How Coaches Can Use AI in Sales — Without Losing the Human Connection

Something has changed in sales. Superhuman skills don’t set people apart anymore — but being authentically human sure does. That’s especially true as artificial intelligence (AI) tools proliferate. The problem…

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Self-Scoring Worksheet for the ICF AI Coaching Frameworks and Standards

The AI Coaching Standards Self-Scoring Tool helps coaches evaluate their AI integration, identify improvement areas, and uphold ethical standards while maintaining human-centric coaching excellence in an evolving digital landscape.

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ICF Artificial Intelligence Coaching Standards: A Practical Guide to Integrating AI and Coaching

Explore how AI is transforming coaching with the ICF AI Coaching Framework and Standards. This report provides key principles, ethical guidelines, and real-world applications for integrating AI into coaching while maintaining trust and effectiveness.

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