Marketing for Coaches
The coaching landscape is thriving. The latest insights from the International Coaching Federation’s 2023 Global Coaching Study unveil a staggering figure of over 109,000 coaches, a remarkable 54% surge from the 2019 global estimate. This…
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LinkedIn, the world’s largest professional networking platform, offers individuals the opportunity to build their personal brands, establish credibility, expand their networks, and access resources and opportunities across industries. With over…
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A coach without clients is like a pizza without cheese: they’re missing something. So, how do you find clients? These six marketing tips can help! Marketing Strategy 1: Design a…
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Being visible on social media is essential for coaches who want to stay connected with their target audience and grow their pipeline of new clients. Social media is the most…
Read MoreThe ICF Brand Style Guide is an essential document for maintaining the consistency and integrity of the International Coaching Federation (ICF) brand. This guide is intended for ICF staff, chapter…
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As one piece of its expanding ecosystem, the International Coaching Federation (ICF) introduced the ICF Thought Leadership Institute this year as “a global hub of shared knowledge for human development…
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Twenty years ago, having your own website was enough to “be online.” But the rules have changed. Today, if you aren’t on social media, you’re not visible enough. And understanding social…
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With 4.2 billion global users (the equivalent of more than half of the world’s population!), social media has become a wildly popular tool to help connect with your family members, friends and colleagues. Although it’s widely used for personal purposes, social media can also be instrumental as you expand…
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There are more than 30,000 ICF-credentialed coaches around the world. With the plethora of competing non-credentialed coaching businesses, it is essential for credentialed coaches to do all they can to differentiate themselves from others. Building and maintaining relationships with the media is a key step to leverage the credibility that comes with an ICF credential and showcases your…
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