Coaching Niches

Can you describe exactly who you serve in less than 10 seconds? Unfortunately, most coaches can’t!  One of the most common questions I get from other coaches is related to who they should be serving and how narrow their focus should be. This is also known as selecting a niche for…

How many times have you received the advice to “niche down” or “find your niche” or “identify your target audience.” Some even recommend getting so specific that you can craft…

One significant feature of coaching, as distinct from mentoring or consulting, is that coaches don’t provide advice. Rather than being subject-matter experts, our expertise is in the art of coaching.…