Companion Research to ICF Global Coaching Study
The Coaching Snapshot research serves as a more frequent companion to the comprehensive ICF Global Coaching Study. While the Global Coaching Study offers an in-depth view of the coaching industry every few years, the Coaching Snapshots provide annual updates to keep you informed on the latest trends. In addition to examining some of the same key data found in the Global Coaching Study, each snapshot also provides a focused glimpse into a timely, contemporary topic impacting coaches today.
ICF + PwC
Just as with the ICF Global Coaching Study, all Coaching Snapshots are commissioned by ICF and conducted by PricewaterhouseCoopers (PwC), a renowned global professional services network.
This partnership leverages PwC's global reach and analytical expertise to gather data from diverse regions, providing a comprehensive view of the international coaching landscape. The credible outputs equip coaching professionals with essential knowledge about industry trends, challenges, and opportunities. This information helps them navigate and succeed in the evolving coaching industry.
2024 ICF Coaching Snapshot: Coaching and Mental Well-Being
A majority of coaches — 85% to be exact — say their clients want support for mental well-being. But what can they do to help?
The 2024 ICF Coaching Snapshot: Coaching and Mental Well-Being delves into this rising demand, offering valuable insights into the strategies coaches employ, the challenges they encounter, and their confidence levels in making a positive impact. Additionally, it highlights whether coaches believe more training and resources are needed in this area.
Key Findings from Our Research
Even though coaches report struggling with boundaries between coaching and mental health expertise, overall, they are optimistic about their ability to positively impact clients’ mental well-being, according to the 2024 ICF Coaching Snapshot: Coaching and Mental Well-Being. Here’s are some other key highlights:
- Mental well-being is an area of coaching expected to grow in the coming years with 72% of coach practitioners planning to continue and expand their offering and effectiveness in it.
- Mindfulness, visualization, and meditation techniques are the most used techniques to help support clients with their well-being. But they are not the most effective.
- 78% cite business/career issues as main drivers for mental well-being requests.
- 72% of internal coaches want more mental well-being training.
Discover more insights about coaching and mental well-being with the latest snapshot report.
ICF Member Price: FREE
Non-Member Price: $149 USD
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Methodology
Over a six-week period via an online survey, responses were collected from coaches, HR and talent leaders, and managers and leaders using coaching skills. The survey was available in nine languages to make it more accessible so we could capture insights from as many coaching professionals as possible.
With 10,039 respondents in 147 countries and all major world regions, the 2024 Snapshot provides an up-to-date profile of the coach practitioner and spotlights the connection between coaching and mental well-being.
How to Use the Snapshot Research
Mental well-being has become an increasingly vital aspect of overall health, with more people recognizing its role in personal and professional success. As stress, burnout, and anxiety continue to rise, individuals are seeking guidance and support to maintain balance and resilience. With this snapshot, gain a glimpse into ways you can adapt to better meet your clients’ needs and this rising demand in the industry.
Understand Client Expectations: Clients are increasingly seeking support for their mental well-being. Are you ready to meet this demand? To stay relevant and impactful, it might be worth expanding your services to align with these evolving client needs.
Enhance Your Practice: By continuously evolving, you will provide more holistic support and become a more well-rounded coach. The snapshot provides a few ideas — like techniques and training — so you are equipped to more effectively provide mental well-being support.
Benchmark Your Work: Find valuable insights into the average coach practitioner — covering areas like coaching specialties, hours spent coaching, additional services, and certifications. How do you measure up? Use this data to assess your current position and identify opportunities to stand out.
Past Coaching Snapshots
2023 ICF Coaching Snapshot: Future of Coaching
The 2023 ICF Coaching Snapshot: Future of Coaching shows that coach practitioners are optimistic about the industry’s future growth prospects and plan to embrace that growth by increasing fees, earning more qualifications, and expanding services. The study also looks at the attitudes of coaches towards the use of digital technology, including artificial intelligence (AI) and digital coaching platforms.
ICF Member Price: FREE
Non-Member Price: $149 USD
2021 ICF Coaching Snapshot: COVID-19 and the Coaching Industry
The COVID-19 pandemic changed how we live and work. The 2021 ICF Coaching Snapshot: COVID-19 and the Coaching Industry collected information to assess the impact of the pandemic on the coaching industry worldwide.
ICF Member Price: FREE
Non-Member Price: FREE