ICF Brand Guidelines and Style Guide

The ICF Brand Style Guide is an essential document for maintaining the consistency and integrity of the International Coaching Federation (ICF) brand. This guide is intended for ICF staff, chapter leaders, vendors, and partners who are responsible for representing the ICF brand in various contexts. It serves as a comprehensive reference that outlines the visual and verbal standards for the ICF brand, including guidelines for logo usage, typography, color schemes, tone of voice, and other elements that contribute to a cohesive brand identity.

The guide helps users align their communications with ICF’s mission and values. It offers practical instructions on how to correctly use ICF’s logos, including specifications for different layouts, color variations, and appropriate contexts. Additionally, it provides standards for writing, such as tone and voice, which ensure that all content reflects the professionalism and inclusivity that are central to ICF’s identity. The guide also addresses common errors and offers solutions to avoid misuse of brand elements.

This resource is designed for anyone creating or distributing materials that represent ICF. By following these guidelines, users can ensure that every interaction with the ICF brand is clear, consistent, and recognizable. Adhering to the style guide helps strengthen ICF’s global presence, fosters trust among stakeholders, and reinforces its reputation as the leading organization for professional coaching. This is crucial for building relationships, expanding ICF’s reach, and achieving its vision of making coaching integral to transforming societies. Ultimately, the guide empowers users to create materials that resonate with ICF’s mission and uphold its standards of excellence.

By utilizing this guide, users help maintain a unified brand identity across all communications, reinforcing the values of professionalism, collaboration, humanity, and equity. This consistency not only enhances the brand’s visibility and impact but also supports ICF’s broader goal of advancing the coaching profession worldwide. As a living document, the style guide evolves over time, ensuring it remains relevant in a constantly changing environment. For those invested in the success and growth of ICF, this guide is an invaluable tool to communicate the brand effectively and authentically.