The ICF Artificial Intelligence (AI) Coaching Framework and Standards: Questions Stakeholders Should Ask serves as an essential companion to the ICF AI Coaching Framework and Standards, offering guidance on designing culturally sensitive, linguistically accurate, and evidence-based AI coaching systems.

For AI system designers, it highlights the importance of working with native speakers or linguists to ensure clarity, cultural appropriateness, and engagement in all content. Additionally, it emphasizes the need for a solid evidence base to back the methods and materials used. Organizational buyers and end users, meanwhile, are encouraged to assess how AI coaching aligns with their own safety and safeguarding standards, setting clear expectations for both effectiveness and ethical practice.

These practices are crucial for creating AI coaching systems that are not only efficient but also resonate meaningfully with diverse audiences and uphold user trust and safety.