Coaching Ethics Case Study Standard 3.5

This case study, based on Standard 3.5 of the ICF Code of Ethics, highlights the need for setting aside biases and personal agendas in a coaching relationship.

The scenario follows Cheng, an experienced coach, who is hired by a new client, Parker, who prefers to use they/them pronouns. When Cheng forgets to use the correct pronouns, Parker points it out, leaving Cheng feeling annoyed. This scenario raises the ethical issue of respecting client wishes and confronting biases that may not have been previously recognized by the coach.

This resource encourages ICF professionals — including coaches, mentors, and supervisors — to practice respectful communication and recognize the potential impact of their words. By exploring this case, coaches can reflect on how to maintain ethical integrity, build client trust, and avoid unintentionally offending clients.

Designed to foster ethical growth, this case study offers actionable insights, potential next steps, and discussion questions to help coaches adhere to Standard 3.5 and maintain a professional, responsible coaching practice.