The Artificial Intelligence (AI) Coaching Standards, developed by the International Coaching Federation (ICF) in collaboration with industry experts, provide a framework for integrating AI into coaching while maintaining ethical and professional excellence. These standards help coaches navigate the evolving landscape of technology-assisted coaching, ensuring that AI tools support, rather than replace, the human-centric nature of coaching.

To help coaches assess their alignment with these standards, ICF offers the AI Coaching Standards Self-Scoring Tool — a practical worksheet designed for self-evaluation and reflection. This tool enables coaches to examine their current practices, identify areas for improvement, and determine how effectively they are incorporating AI while upholding coaching best practices. By working through the self-scoring process, coaches can gain valuable insights into their readiness to integrate AI responsibly and ethically. This tool serves as a reflective instrument, encouraging coaches to assess their competencies and adapt to technological advancements to remain relevant in a changing digital landscape.

By utilizing this self-scoring tool, coaches can identify areas for improvement, ensuring their services remain relevant and effective in an increasingly digital landscape. The tool serves as a reflective instrument, encouraging coaches to assess their competencies and adapt to technological advancements without compromising the quality of human-centric coaching.