As an ICF coach, you represent the gold standard in professional coaching. Demonstrate your credibility and professionalism to the world with the help of public relations tools and resources created with ICF coaches in mind.
These tip sheets practical guidance on sharing your story and sharpening your voice as an ICF coach.
Reporters’ inboxes are constantly flooded with dozens of e-mails from public relations professionals and other sources
vying for their attention. Unfortunately, most of those pitches have nothing to do with the topics they cover. To make the connection, you must ensure your media outreach efforts are in line with their coverage areas, and that you are viewed as a credible and reliable source of information.
Targeting the right reporters is a crucial first step coaches can take to enhance their media visibility. Conducting thorough
research and building a contact list for specific outlets and journalists will go a long way toward building successful media
relationships.
Consistent use of ICF logos, colors, fonts and styles enables ICF to maintain a clear, recognizable and unified brand identity, both within the ICF community and with all of our stakeholder groups. Without your help, ICF would not be able to present a cohesive message. Help us advocate for coaching in one strong, unified voice.
If you have questions about public relations as an ICF coach, our communications team is here to assist you! Please contact us by email at icfpr@coachingfederation.org.
Forgot username or password? Click here
