ICF partners with our public relations agency of record, Stanton Communications, to provide periodic education sessions for ICF Chapter Leaders on relevant public relations topics.
As the world adjusts to a new normal of social distancing and virtual work, coaches can play a vital role in helping people adapt and even thrive in their personal and professional lives. But is it OK to tell that story right now? If so, what is the best way to do it?
In this webinar, members of the team at ICF’s PR agency of record, Stanton Communications, provided insights on how the media relations landscape has changed during the COVID-19 global pandemic. View this recording to learn how to frame a coaching story your local media will be interested in. Having a strong story is essential to successful media pitching, which was also discussed during this session.
Download the slide deck from this session below.
In this supplement to ICF’s May 2020 PR webinar for ICF Chapter Leaders, a global panel of public relations professionals discusses media relations in the COVID-19 era, including the current state of newsrooms, how to approach reporters and ways to tell your story through a successful pitch.
Donna Leinwand Leger is a senior advisor to Stanton Communications and the chair of the National Press Foundation. She is a former managing editor of USA Today and past president of the National Press Club.
Christian Josephi is the managing partner and founder of Panama PR in Stuttgart, Germany. He is a value communications strategist with 15 years of experience in international public relations, events, reputation management and stakeholder engagement. Christian’s focus is on luxury and sustainability marketing, strategic brand development and institutional communications.
Adam Yosim is a senior account executive at Stanton Communications. He has a background in broadcast journalism, and he spent seven years as a local TV news reporter in North Carolina, Kentucky and Baltimore, Maryland. Adam specializes in media outreach and social media to earn positive media coverage for clients.
Ramiro Zuccolo is a team coordinator at Minerba Corporate Communication in Buenos Aires, Argentina. He is in charge of public relations, task supervision, strategy planning for social media and the organization of corporate and public events.
Forgot username or password? Click here
