Olivier Malafronte is a pioneering force in AI coaching and leadership development. With a PhD in AI Coaching & Leadership Development, Olivier launched one of the world’s first AI coaching agents in 2016 and has since trained over 200 coaches and guided more than 190 leaders through transformative AI-enhanced coaching journeys. As a co-developer of the first AI Coaching Standards with ICF Global, Olivier is dedicated to elevating the coaching profession.
Through Magify, Olivier combines AI coaching, human group intelligence, behavioral data, and emotionally intelligent marketing content to make coaching accessible and impactful. This innovative approach helps engage existing clients, attract new ones, and increase overall impact while maintaining the human essence of coaching. Alongside contributions to the vibrant “Viva la Coaching Academy” and other institutions, Olivier offers AI Coaching masterclasses to empower coaches worldwide.