Norm Amundson, PhD, is a professor emeritus from the University of British Columbia (Canada). He has worked in the career development field for over 40 years. During this time he has published many books and articles, including Guiding Circles, Physics of Living, and Hope-Filled Engagement. An anniversary edition of his nationally award-winning book, Active Engagement was released in 2018. He is currently a lead instructor for the career coaching master class at the University of British Columbia.

In his work Norm emphasizes the importance of creativity, imagination, storytelling, dynamic action, metaphors, and hope. His workshops and presentations are practical, engaging, and interactive.